The best way to retain our prospects is creating a relationship with them. When we send a welcome email to them, our prospects will feel more trustful with what we offer to them because they realize that there is a real person behind, a person who is going to help them, who is going to give them support, who will give valued information to them and is going to train them. This is something that we must do with any product we promote, period. And our APS referral list is not the exception certainly. Remember, the money is on the list, and you do not need to send a referral link on every email you send. GVO comes with a very important tool so that we can create a relationship with prospects: eResponder. In your APS back office you have the option to download your referral list to GVO eResponder. This time I am going to show you, step by step, how to? prepare a GVO campaign and fill it with your APS referral list. 1.? ? Go to GVO website http://www.gogvo.com Click on Members Login Figure 1 – gvo home page 2.? ?? On Members Login page enter your username & password. Figure 2 – GVO Members Login 3.? ? Inside your GVO account, click on eResponder banner Figure 3 – gvo logon page 4.? ? We get the page to create a new campaign. Click on Click here to create a new campaign link Figure 4 – Create Campaign 5.? ? On Add Campaing page enter the required information for your new campaign: ? ? Campaign Name . Campaign name ? ? Description . Campaign description ? ? From Name . Your name so that your referral knows who is sending the email. ? ? From Email . The email address you are sending your email from ? ? Notification Email . Your email address where notifications are going to be sent to. ? ? Unsuscribe Text . The text that will appear on referral's email so that they can unsubscribe if they want to. This is to avoid spamming. 6.? ? Check on Notify about new subscriber check box. This is very important because you will receive a notification email when a new referral has subscribed to your newswletter. Click on Add Campaing Figure 5 – Add Campaign 7.? ? You will get now the Campaing List? page where the campaigns we have created so far are showed Figure 6 – Campaign List 8.? ? Let’s create the Opt-In Message, where we ask our referral let us send them useful information on subsequent emails. Go to Messages tab and click on Opt-In Messages link. We get a pre designed Opt-In Message. Figure 7 – Campaign List You can create the message as you like, but be careful not to modify the link that appears (those lines surrounded by and tags) this is the confirmation link used to ask your referrals to let you send more emails and generate a relationship with them. Figure 8 – Campaign List 9.? ? You have created an Opt-in Message to your referrals. Congratulations! Now you must create other emails to continue developing a relationship with them, remember that this is the best way to obtain results. Statistics show that after the seventh email that they receive from us, they start to believe on us and decide to subscribe. Click on Follow Up link. On the Follow Up Messages page, click on Click here to create message link. Figure 9 – Follow-up Messages 10.? ? Let’s create our first message (after the opt-in message). Let’s send it after 2 days. Enter a hello message on subject and below we enter the message. You enter the message on HTML Message box to send in html format so that you can add graphics, decorated text, etc. Or you can enter your message on Text Message box to send as pure text. To create the messages, I followed a post from one of our Super Sponsors: derpengy. You can find it here http://acme-people-search-forum.com/top … referrals/ , or you can copy my modified messages from here (right click and choose Save Target As… to save the file on your computer). Click on Add Message button that is at the end of the page. If you are writing your message directly on GVO, I highly recommend you to copy it to Notepad first because if you took to much time to write it, your GVO session is going to finish and you will be required to login again. Afterwards you will lose your message. Figure 10 – Create Follow-up Messages 11.? ? Let’s create more messages. Click on Add Follow Up link. Now create the message. You can create as many messages as you want just following the same procedure. On the message list you can change the order you want them to be sent hitting Up and Down links. Figure 11 –Follow-up Messages List 12.? ? Now that we have ready the messages to be sent, we need to import our referral list. To be able to import it to our GVO campaign we need at least our Opt-In message ready. 13.? ? Go to your APS back office, clic on Referrals to get your referral list. Click on Download this GVO-compatible file regularly link that is at the end of the list. On Opening campaign-name-xxx.csv message box choose Save File option to save the list to a .cvs file on your computer. Do not choose the Open with option because it may be open to Excel, and that is something we do not want to. 14.? ? Click on Ok and save the file to a folder you can remember. By default the file name is saved with the format “campaign-name-current-date” e.g.? APS-Referrals-01-30-2010 which is very good for future references. Warning : The Opt-In message is sent to the members that are on your csv file as soon as you import it to your GVO eResponder, so I recommend you first to do a test with a test campaign and a test cvs file. To do a test: ? ?a.? ? Create a new campaign and name it Test ? ?b.? ? Make a copy of the file you downloaded on step 13. Rename it to test ? ?c.? ? Double click on the test.csv file to edit it. If you have installed Excel on your computer, the file will be edited with it as default. Delete all rows but the first two. ? ?d.? ? Leave the first row as it is, this is the header of the file with column names that GVO needs to understand the file. ? ?e.? ? Replace the second row, on columns FullName and Email with your own data. The other columns you can leave as they are. Save the file. Click Yes on the message telling that some features are not compatible with CSV. ? ?f.? ? Close your Excel. On the message asking to save the file click No Figure 12 – Download APS Referrals List 15.? ? Go to Import/export tab on your GVO account. Click on Browse button to find our cvs file (you can work first with the test file and if everything looks ok you can choose our file with all referral list). Select it and click on Open Figure 13 – Import APS Referrals List 16.? ? Click on Import button. You will get a message telling you that the import has been success. If you want to check the import details click on Import Log link Figure 14 – Import APS Log 17.? ? As soon as you have imported the list, the Opt-In message will be sent to your referrals. If you are testing, be aware of not working with real referrals as eResponder will send the Opt-In message to them as soon as you import without asking. Once your referrals confirm to subscribe to your email list you will generate a relationship with them and you will make them to trust you, they will start seeing you as an expert and also will make them to ask for more. Then you can ask them to complete Step 3, our final aim which we all earn most with. 18.? ? You can check statistics of your campaign going to Campaigns tab. Every time a new referral is addet to your referral list, download the list and import it to your GVO campaign. Only new referrals will be added, the old ones will be replaced. Happy sales Marco
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Step by step. How to setup a GVO campaign
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